Program: Bachelor of Science in Business Administration, Specialization in Marketing, BSBA - Bowling Green State University (2024)

Jun 17, 2024
Fall 2023 Undergraduate Catalog

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Fall 2023 Undergraduate Catalog [ARCHIVED CATALOG]

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Purpose

Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

BSBA General Degree Requirements

Students completing the marketing specialization must completeUniversity,general degree,admission core, andbusiness corerequirements for the BSBA degree, includingadmission to the BSBA program.Students who pursue both a Marketing Specialization and a Sales and Services Marketing Specialization, must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

English Composition and Oral Communication
_____________________________ ________

Quantitative Literacy
_____________________________ ________

Must Complete at least 2 courses in each of the following:

Humanities and the Arts
_____________________________ ________
_____________________________ ________

Natural Sciences - at least one Lab Science required
_____________________________ ________
_____________________________ ________

Social and Behavioral Sciences
_____________________________ ________
_____________________________ ________

Complete total required BGP credit hours by selecting courses from any of the above categories:

_____________________________ ________
_____________________________ ________
_____________________________ ________
_____________________________ ________

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US ____________
International Perspective ____________

Composition Requirement:
WRIT 1120

Total BGP Credits: Must be at least 36

First Year Experience

(3 Credits)

  • BA 1500 - Understanding Dynamics of Business

Calculus Requirement

(5-6 Credits)

  • BA 1600 - Business Analytics, Quantitative Analysis for Business Applications I and
  • BA 1700 - Business Analytics II; Quantitative Analysis for Business Applications II
  • or

  • MATH 1260 - Basic Calculus
  • or

  • MATH 1310 - Calculus and Analytic Geometry
  • or

  • MATH 1340 - Calculus and Analytic Geometry IA and
  • MATH 1350 - Calculus and Analytic Geometry IB

Admission Requirements

Admission Core*

(24 Credits)

*can also apply towards BGP requirements

  • ACCT 2210 - Accounting and Business Concepts I
  • ACCT 2220 - Accounting and Business Concepts II
  • ECON 2020 - Principles of Microeconomics
  • ECON 2030 - Principles of Macroeconomics
  • BA 2030 - Effective Business Communication
  • BA 2110 - Business Analytics III: Descriptive Analytics
  • BA 2120 - Predictive Analytics
  • IS 2000 - Introduction to Information Systems

Business Core

(30 Credits)

**BA 4500is only open to seniors who have achieved BSBA admission and have credit for BA 3500, FIN 3000, MGMT 3000, MGMT 3600, MKT 2010and BA 3800. Prerequisite or concurrent with MGMT 4060.

  • ECON 3020 - Intermediate Microeconomic Theory
  • or

  • ECON 3030 - Intermediate Macroeconomic Theory
  • or

  • ECON 3040 - Managerial Economics
  • or

  • ECON 3110 - Money and Banking
  • or

  • ECON 3510 - International Trade and Finance
  • LEGS 3010 - Legal Environment of Business
  • FIN 3000 - Business Finance **
  • MGMT 3000 - Integrated Operations and Supply Chain Management **
  • MGMT 3600 - Organizational Theory and Behavior **
  • MKT 2010 - Introduction to Marketing Management **
  • BA 3500 - Ethics and Social Responsibility in Business **
  • BA 3800 - Business Analytics V: Prescriptive Analytics **
  • BA 4500 - Integrated Business Experience
  • MGMT 4060 - Global Strategy

Marketing Specialization

(21 Credits)

  • MKT 3020 - Consumer Behavior
  • MKT 3200 - Marketing Research
  • MKT 4600 - Marketing Management (BSBA Admission)
  • Elective 1*
  • Elective 2 *
  • Elective 3 *
  • Elective 4*

*Electives Choices:

  • MKT 3350 - Digital Marketing
  • MKT 3400 - Professional Selling
  • MKT 4000 - Topics in Marketing
  • MKT 4050 - Services Marketing
  • MKT 4100 - Marketing Communication and Promotion
  • MKT 4120 - Advertising Management
  • MKT 4150 - Managing the Service Experience
  • MKT 4160 - Servicescape Design
  • MKT 4200 - Branding
  • MKT 4250 - Creativity in Marketing
  • MKT 4300 - Retail Management
  • MKT 4320 - Marketing Analytics
  • MKT 4350 - Social Media Marketing
  • MKT 4420 - Sales Management
  • MKT 4450 - Product Planning
  • MKT 4550 - International Marketing
  • or 3 courses from the above list of marketing electives and 1 course from:

  • BA 3100 - Introduction to Hospitality Management
  • GEOG 3120 - Spatial Business Analytics
  • GEOG 3250 - Population Geography
  • COMM 3030 - Persuasion
  • JOUR 3410 - Introduction to Strategic Public Relations for Non-Majors
  • MGMT 3300 - Supply Management and Global Sourcing Strategies
  • PSYC 3110 - Social Psychology
  • SOC 3010 - Social Psychology
  • SOC 3710 - Applied Survey Research
  • TCOM 3660

Electives

(additional hours needed to reach 122 hours) and/or optional additional specialization or minor

BSBA Admission

(Must be met by 45 Credits)

BSBA admission requirements are:

  1. Completion of MATH 1260, or BA 1600, or MATH 1310, or both MATH 1340and MATH 1350with a C or higher
  2. minimum 12 BGSU hours that count toward the degree;
  3. minimum 2.50 BGSU cumulative GPA;
  4. completion of four or more of the following courses with at least a C within 45 credit hours-ACCT 2210, ACCT 2220, ECON 2020, ECON 2030, BA 2030, BA 2110, BA 2120, IS 2000. However, all of the courses in the admission core must be completed
    # MATH requirement also satisfies Quantitative Literacy requirement

Admission decisions are made three times each year. All pre-business students with 45 hours toward the degree are reviewed for admission.

BGSU students planning on transferring to the BSBA program must apply for College entrance and pre-business status within 45 hours toward the degree or, in the case that 45 or more hours are transferred from another institution, upon completion of 12 BGSU hours toward the degree.

NOTES:

Students who do not achieve BSBA admission in the admission review are placed on conditional standing for one semester or 15 credit hours to satisfy BSBA admission requirements. Pre-business students on conditional standing may take 3000-level business courses, subject to completion of prerequisites, but may not take 4000-level business courses.

Students who do not achieve BSBA admission after the conditional semester will not be permitted to take 3000-or 4000-level business courses and must pursue other degree programs offered at BGSU or another institution.

University Hours Not Toward BSBA Degree:

Credit for the following courses count only toward total hours earned and class standing.

  • ACCT: ACCT 2000
  • ACEN: ACEN 1000, ACEN 1210
  • ACT: All courses
  • BUSE: BUSE 2640, BUSE 2680
  • DANC: Courses below 2300
  • ECON: ECON 3010
  • EXSC: Courses below 2300
  • GSW: 1100S
  • MATH: MATH 90, 90X, MATH 95, 95X, MATH 1210
  • MGMT: MGMT 3050
  • MKT: MKT 3000
  • PEG: All courses
  • STAT: STAT 2000
  • UNIV: All courses
  • TRHR: All courses

Notes:

  • The checksheet should be used in conjunction with the degree audit and advising to track progress toward degree completion.
  • The calculus requirement, all required business courses, and courses required for the specialization must be taken for a letter grade.

Elective Courses:

  • Electives are courses that count toward the BSBA degree from any University area to fill the elective requirement.
  • See above for a list of courses that do NOT count toward the BSBA.
  • ECON 2000cannot be used to satisfy specialization or elective requirements.
  • BIZX 4000 must be completed at BGSU.

Note:

Semester

NOTE: You can do internship for the entire semester.
You can swap the internship with a semester from the schedule above.
Resume from where you left-off.

Internships are highly encouraged as they do not only provide a way to bridge the classroom material to the practice, they lead to potential future employment with the company.
Study abroad and a second specialization or minor are highly encouraged. For more on your Specialization stop by BA 253 or visit http://www.bgsu.edu/business/marketing.html


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Program: Bachelor of Science in Business Administration, Specialization in Marketing, BSBA - Bowling Green State University (2024)
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