Here's the latest on the push to preserve the iconic Hollywood Arby's sign (2024)

Now that the Arby’s in Hollywood has closed after 55 years of serving roast beef sandwiches on Sunset Boulevard, some people are on a mission to save the towering neon 10-gallon hat sign from being scrapped.

Corrie Siegel, executive director of the Museum of Neon Art in Glendale, told LAist the sign struck a lot of chords with people, partly because it’s such an iconic marker of the area and a symbol of the changing face of Hollywood.

“I found out about the business closing around the time the rest of the public found out … and jumped into finding ways of connecting to the family, connecting to the property owner and city council, and speaking to local preservationists to figure out what could be done,” Siegel said.

How we got here

The Arby’s, near the intersection of Tamarind Avenue and Sunset Boulevard, had been run by the Leviton family since 1969.

Judy Sibelman, one of the four children of Mike and Marilyn Leviton, told LAist they left everyone they knew in Illinois to move to California and build the restaurant from the ground up.

“My father liked to say the business had to have three important things — location, location, location,” she said.

And with a once-clear view of the Hollywood sign and nearby studios packed full of potential customers, the Arby’s certainly had its site on its side.

But Sibelman said financial troubles started around 2019, when the restaurant was celebrating its 50th anniversary.

The landlord they’d worked with for decades died, and the family was given the right of first refusal to buy the property outright, but she said “none of us happened to have a spare $5 million lying around.”

The new landlord came with a more difficult relationship, and the family was able to renegotiate another lease, but only for five years. The landlord didn’t immediately respond to LAist’s request for comment.

With that lease expiring at the end of June, combined with a decline in business during the COVID pandemic and the Hollywood strikes, it became increasingly clear their days of beef and cheddar were coming to a close.

Three out of four of the Leviton children, including Ruth, Bob, and Judy, from left to right. The photo on the left was taken on Arby's opening day, when the trio were between 9 and 13 years old. The photo on the right is a re-creation from the restaurant's 50th anniversary party.

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Photo courtesy of Judy Sibelman

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Sibelman said the lease was the “number one reason that we had to go out of business,” not California’s minimum-wage increase for fast food workers.

“We don't consider ourselves victims of that at all,” she said.

Sibelman started thinking about what would happen to the neon sign and reached out to several organizations, including the Valley Relics Museum in Van Nuys and the American Sign Museum in Ohio, until she connected with a “very empathetic” Siegel and the Museum of Neon Art on Brand Boulevard.

What’s in store for the sign

For Siegel, the huge 10-gallon hat is more than just a sign. She said it's about community, a family, and the end of an era — because signs don’t exist without people.

“Neon signs are important because of the people they're connected to,” she said. “And I think it's really important in any preservation context, or any civic context, to recognize that the meaning that's coming from these signs is directly related to the importance of the narratives — the family narratives, the stories of the people that worked in the businesses, and the stories of the communities that grew up around the sign.”

A photo from the early days of the Hollywood Arby's.

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Courtesy Judy Sibelman

)

But moving the towering display would be a logistical feat in and of itself, a scenario Siegel said she’s had nightmares about. And since the family didn’t own the property, the push for preservation has been further complicated by a city ordinance that considers the setup an asset to the landlord, Sibelman said.

However, Siegel noted that actually might be even better, as it’s always within the museum’s best interests to keep the neon signage in the context of which it was created to convey history and act as an aesthetic beacon.

Some are now lobbying for the sign to be saved as-is on Sunset Boulevard with Councilmember Hugo Soto-Martínez’s office, whose 13th district includes Hollywood.

In a letter to Soto-Martínez reviewed by LAist, Sibelman urged the city to designate the sign as a landmark cultural resource in honor of the community of which it has so long been a part.

“We know the hat is a beloved feature, and our office is committed to supporting the local business owners and stakeholders so the Arby’s hat can remain on Sunset Blvd,” a spokesperson for Council District 13 said in a statement to LAist.

Siegel said the Arby’s sign saga may bring up a lot of feelings of loss, but she’s encouraging people to continue to support the businesses that they see as integral to their Los Angeles experience.

“Take a break and go in and meet the people behind the signs, because that's really what I think people miss when this happens,” she said. “They miss the community that they didn't realize was quietly there all along.”